Don't Major In Minors

Maybe you noticed, this year I posted every week on LinkedIn. That was a goal I set for myself. Last week, I skipped one. It taught me a principle I have seemingly forgotten.

If I take one step back, I see there were clear benefits.

I made actual friends, not just connections. Here’s a (hopefully not too awkward) public shoutout to Ady Rugina, who is one of them. I really value our exchanges. You helped me see things more clearly.

People started to associate me with certain topics. Someone even told me I’m the most active person on LinkedIn they know. Not sure if that’s a compliment.

But being active here takes a toll. It drains energy from what really matters to me: building products.

When you’re solo, it’s hard to kickstart multiple paths at once: building, growing an online presence & coaching.

So I’m not majoring in minors anymore.

Writing? Back-burner. I’ll still post regularly, but with capped investment.
Coaching? Back-burner. I’ll share an update, then let word of mouth do its thing.

This keeps me focused on my major: building products.

P.S. Kudos to all of you who post here regularly and do a kick-ass job at your “major”. I now know how hard it is.