About me

I love working with people and with computers.

To avoid climbing the wrong hill ↑ , I've spent the past decade wearing many hats. I worked as a Software Developer, Product Manager, Engineering Manager, CTO and CPO. I even did UX Design for a while, but I wasn't too good at it. :)

During most of my career, I've built products enabling people to buy & sell online.

I've learned the mechanics of marketplaces at tutti.ch ↑ , the Swiss Craigslist.

Vitals.app ↑ taught me the ins & outs of Ecommerce. Running an app on over 30,000 Shopify stores teaches you a lot!

Both tutti.ch and vitals.app are generalists. They offer a wide range of services, rather than specializing in a specific vertical.

There's a unique playbook on how to win from this position. To paraphrase a famous saying in the marketplace business, "Winning as a generalist is easy. You only need to get 1,000 things right."

That's how I feel sometimes, as I'm a generalist myself. One thing's for sure, you never get bored as it's always Day 1 ↑ for generalists.

Adam