Hipwerk is my creative studio where I turn ideas into products. Every venture represents an experiment, a challenge, and a chance to solve real-world problems through thoughtful design and execution.
Varient is a Shopify Conversion Copilot helping ecommerce stores optimize conversion rates with AI-driven insights. My goal with Varient is to empower established ecommerce brands to scale and succeed by removing guesswork and focusing on data-backed growth strategies.
Past Ventures
Over the years, I’ve built a range of products and startups across industries, each teaching me invaluable lessons and shaping the way I approach new challenges.
Each venture has been a meaningful part of my journey. They reflect my passion for exploring diverse industries, solving problems, and learning along the way.
Sugarcharts.co (2024)
Understand Your Metabolism in 14 Days wearing a Continuous Glucose Monitor. Find out how your body reacts to what you eat.
Stormkit.io (2019 - still active)
Stormkit gives development teams full control, faster CI/CD, and up to 47% lower infrastructure costs. Although I'm not part of Stormkit anymore, I'm rooting for them!
TripChief [.com] (2014)
Rethinking how travelers plan and experience their journeys. It starts with a budget and preferences, leading to travel agencies pitching offers.
KennelHub [.com] (2014)
A platform for reputable dog breeders to simplify their operations and have a great online presence.
PartyStarter [.me] (2011)
Making nightlife more accessible by connecting people with events and venues. Built the official app of Romania's biggest Music Festival.
LeChef [.io] (2009)
A creative space for chefs to share and explore new culinary ideas. Dribbble for Cooks.
SafeShops [.ro] (2008)
When Ecommerce was still new in Romania and people didn't trust buying online, we've built an aggregator for the most trustworthy online stores.