Hipwerk is my creative studio where I turn ideas into products. Every venture represents an experiment, a challenge, and a chance to solve real-world problems through thoughtful design and execution.

Varient Conversion Optimizer

Varient is a Shopify Conversion Copilot helping ecommerce stores optimize conversion rates with AI-driven insights. My goal with Varient is to empower established ecommerce brands to scale and succeed by removing guesswork and focusing on data-backed growth strategies.

Past Ventures

Over the years, I’ve built a range of products and startups across industries, each teaching me invaluable lessons and shaping the way I approach new challenges.

Each venture has been a meaningful part of my journey. They reflect my passion for exploring diverse industries, solving problems, and learning along the way.

Spearmint.health (2023)

A product for evaluating metabolic flexibility and combating insulin resistance, tackling one of the leading global health challenges.

TripChief

Rethinking how travelers plan and experience their journeys.

KennelHub

A management platform for reputable dog breeders to simplify their operations.

PartyStarter

Making nightlife more accessible by connecting people with events and venues.

LeChef

A creative space for chefs to share and explore new culinary ideas.